decorative star graphic

  Site
Gateway

 

Ψ  Halo Effect

     The extension of an overall impression of a person (or one particular outstanding trait) to influence the total judgment of that person. The effect is to evaluate an individual high on many traits because of a belief that the individual is high on one trait. Similar to this is the 'devil effect', whereby a person evaluates another as low on many traits because of a belief that the individual is low on one trait which is assumed to be critical.

It's a Mickey Mouse World , isn't it?


Topics in Psychology
Robert C. Gates